Commissioning website

Discover the best approach for creating a business website. Explore the choice between DIY website builders like Wix and professional custom solutions. Learn how to choose the right path and build a strong online presence for your brand.

3 min read
Commissioning website

Commissioning a website for your business can be a challenging undertaking. With a quick search on Google, you can discover a vast array of options, ranging from basic "Drag & Drop" free methods to expertly-crafted designs powered by Open Source frameworks, with costs ranging up to hundreds of thousands of dollars. If you were to pose the same question to a web developer, you would receive as many answers as there are technologies and platforms available.

DIY vs Custom Solution

In today's digital age, a website is crucial for any business looking to establish a strong online presence. It serves as the digital storefront for your business, allowing potential customers to learn more about your brand, products, and services.

However, with so many website design options available, it can be overwhelming to know where to start. One of the first decisions you will need to make is whether to use a DIY website builder or hire a professional web developer.

DIY Website builders

DIY website builders such as Wix, Squarespace, and Weebly have made it easier for individuals and small businesses to create their own websites without needing any coding skills. These platforms offer pre-designed templates, drag-and-drop editors, and hosting services, making the process of creating a website quick and straightforward.

However, while DIY website builders are affordable and easy to use, they may not be the best option for businesses looking to create a unique and highly functional website. These platforms can be limiting in terms of customization, and their features may not be suitable for more complex websites. Additional disadvantage of DIY website builders is their complete reliance on the platform's owning company, which creates an inconvenient middleman between you and your website's functionality. Despite being advertised as "free," these builders typically have disproportionately high hosting fees.

Custom Solutions

Hiring a professional web developer can be a great option for businesses looking for a customized and unique website that meets their specific needs. Web developers have the expertise and experience to create custom designs and functionalities tailored to your business. They can also provide ongoing maintenance and support, ensuring that your website stays up-to-date and secure.

To ensure that your investment in web development pays off, you need to work with a developer who has a thorough understanding of your business goals and objectives. This means that they should be able to create a web application that not only meets your current needs but also has room for future growth.

A skilled developer will take the time to understand your target audience and design a web application that caters to their needs. They will also consider your business processes and workflows to ensure that the application is intuitive and easy to use.

In addition, scalability should be a key consideration when developing a web application. As your business grows and evolves, your web application needs to be able to keep up. This means that the developer should build a scalable architecture that can handle an increasing amount of traffic and data.

When it comes to selecting a web developer, price should not be the only consideration. While cost is certainly an important factor, it should not be the sole deciding factor. Instead, focus on finding a developer who has a proven track record of delivering high-quality web applications that meet their clients' needs.


While the DIY approach may be suitable for businesses with budget constraints, hiring a skilled professional developer is unequivocally the superior choice. This decision not only guarantees ownership of your website code but also enables you to benefit from their expertise in areas like SEO, UX, and design strategy, among others.

It is essential to ensure that the developers you hire prioritize these critical aspects in their development pipeline. Regrettably, not all developers do, which is why we need to delve deeper into these topics to gain the knowledge necessary for making a profitable investment.

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